Writing a Successful Life Coach Bio

Writing a Successful Life Coach Bio

What do you need to attract your ideal client?

The demand for life coaches has increased enormously over the last year, but so has the number of life coaches. You need to stand out from the crowd and demonstrate that you are well qualified to fulfil a potential client’s needs. For this, you need to have a great life coach bio.

Why is it critical to have a coaching bio? Does looking at other life coaching bio examples help you on the road to creating your dazzling bio?

With our coach bio template, your business can become the brilliant success of which you dream.

Why do you need a life coaching bio?

A life coach bio is a short story a coach writes about their experiences and achievements as it pertains to business and careers. It is an engaging review of the journey to where they are today.

To attract the clients you are looking for, you need a life coach bio that speaks to them and answers their needs. Many people are cautious about how they spend their money in the current financial environment. They want to know they are getting the quality and effectiveness they are looking for. They want to know you can help them to achieve their personal and professional goals.

You want a marketing strategy selling your brand that works like clockwork, attracting clients with ease. This allows you to focus on successful coaching without worrying about where the next client may come from.

Remember: You are your brand. You need to market yourself successfully. A top-quality coaching bio is the first ingredient in doing this. People are not looking to hire a faceless company. They are looking for an individual they can trust. They are looking for someone with experience in overcoming a problem like theirs, either personally or in coaching others to overcome a similar hurdle.

When something is that important, it can be pretty daunting to write your own coaching bio. It needs a certain confidence to look in the mirror and reflect on what you see. All life coaches experience that moment. Many made mistakes and learned to improve along the way. Learn from them, and you’ll get there quicker.

Four tips to get started on writing a life coaching bio

TIP 1: Know your target audience

Before you start, you need to understand why people are looking for a Life Coach. This can vary according to your target audience. They could be looking to:

  • Improve their job situation or change career direction;
  • Relook at their purpose in life and create life goals and targets;
  • Build up their self-esteem and confidence;
  • Deal with difficult relationships;
  • Manage stress;
  • Find their work-life balance;
  • Adjust to a significant change in life, such as bereavement or a severe health setback.

To write your bio, you need to define your target audience. You need to know their needs, their pains, and their dreams. Follow the five steps below to get to know your target audience:

  1. Are you targeting a specific profession, age group or gender? Are you looking to coach a business manager or the head of the local gardening association? 
  2. Are there some people in your network who fall into your target audience niche? Perhaps you can ask them a few questions to help you know them better.
  3. Narrow your target audience down to one person. Give that person a name. You might even find a picture on the internet that typifies the person you are targeting. Get to know them. Can you imagine yourself as this person?
  4. Where do they live? Do they work, and if so, where? Do they drive a car or ride a bike? What are their family and friends like? Where do they go on holiday? 
  5. What is this person looking for when they read your Life Coaching bio? Perhaps they are looking for a person with the following:
  • Authenticity;
  • Experience;
  • The ability to listen and to ask the right questions; 
  • To work with them, not talk down or at them;
  • To have relevant qualifications;
  • Empathy and understanding;
  • Intuition; 
  • Friendliness;

Create your own list tailored to your target person.

When you write your coaching bio, write it to that specific person. This way, your readers will feel that they are being spoken to personally. They will feel as if they are in conversation with a friend or  someone they know and who knows them, someone they can trust, and someone who understands them. 

“If you cast your net too wide, you could end up catching no fish”. A corporate executive looking to advance his career is looking for something very different from a woman in her early 30s who wants to build up her physical stamina. Speaking directly to your target audience will bring you far more clients than being vague.

Tip 2: Read successful Life Coaching bios

Below are extracts of Life Coaching bio examples from three successful life coaches. These coaches are so successful they no longer need to sell themselves. They also once started by stepping on the first rung of the ladder. Note how different these three bios are, however, all three target a diverse audience.

  1. A Life Coach who trains groups from large European corporations 

Tim has extensive experience as a (project) manager, business consultant and human resource manager. As a trainer, he specialises in interactive and intensive training in the field of personal development, coaching, change and project management and inspiring/charismatic (self) leadership. In addition, Tim coaches managers and employees from a variety of companies across Europe. 

  1. A Life Coach in Healthcare

My name is Hanna. I am happily married to Rob, and I’m a real ‘people person’. My passion is working in positive healthcare. I obtained my Life Coach diploma from the School of Life. 

From an early age, I have been interested in people’s health and self-healing abilities. I started my career as a nurse for six years in the Radboud Hospital in Nijmegen before managing one of their departments for 15 years. From there, I worked for ten years as the director of a care home. I always performed my work with great passion. 

During my career, I noticed a development which concerned me. Increasingly less time and attention available for the patient or resident. There was less and less time to help people to be physically, psychologically, emotionally and spiritually balanced. Without that holistic balance, people get ill, or they don’t recover well from an illness. At a certain moment, I decided to look for a way that pays attention to that holistic balance. I am a social worker, and I want to help people.

  1. A Life Coach for the Performing Arts

Drawing on decades of experience in the performing arts as an actor, movement researcher, teacher and coach, I work with individuals and groups in many circumstances to develop the human skills essential to their future. I coach people in different fields of the performing arts, from actors and singers to support crew, not just on the stage but in their life and how it affects their profession.

I gained many life lessons during my years of acting in the Old Vic in Bristol and on Broadway in New York. One is that range of expression is not a question of talent or artistic skills. They are human skills. I help provide options through simple and profound practices and experiences that help people find and develop these skills.

Try typing Life Coach + your niche into a search engine and read the bios of others in your coaching field. Ask yourself questions about them, such as: What attracts you or puts you off? Are they appealing to their target audience, and if so, how? What works or does not work?

Tip 3: Use Keywords and SEO advice and impactful vocabulary 

One of the terms we hear often is SEO. Do you know what Search Engine Optimisation is? In simple terms, SEO is the process of maximising the number of visitors you get to your website and therefore ensuring that your website appears high on the list of search results. 

For example, many people might search for ‘meditation in Vilnius.’ If that is what you do and where you live, then you will ensure that those words appear in the first paragraph of your bio. That way, you will attract potential clients who live near you and are searching the internet for what you do. There are sites that provide key SEO suggestions according to the words you are using. Good website creators will be able to assist in locating relevant SEO words if you don’t have the time or skill.

Besides using searchable words, you would be wise to use vocabulary with an impact. People connect to emotions, not words. Words, therefore, need to evoke emotions and feelings. Words such as heartwarming, profound or captivating are much more evocative than the word interesting. Words such as impressive, remarkable, surprising, reveals or stunning create a feeling of curiosity. Life-changing is far more impactful than having a nice experience. Look for the type of words that will catch the attention of your target audience. 

At the same time, you need to know the language your target person speaks. If you are addressing someone who cares about the environment, you had better understand the meaning and use words such as fossil fuels and global warming. 

Tip 4: Multiple Bios

Don’t try to create a one-bio-fits-all. You will find that you need a bio of different lengths and styles. You might have more details on your website, for example, than on Facebook. Use only a few choice social media outlets to ensure you can keep them active, engaging and current. You don’t want someone finding your LinkedIn site via an SEO search and seeing that you haven’t been active there for four years. 

If you send your bio with information about your skills as a general mailing, then keeping it short and to the point is a prerequisite to people reading it. All you need to do is to evoke enough curiosity for the reader to visit your website and read the more extended version. Remember: They only want to read the same text they just read in the shorter version if it’s a “click more” button. 

Again, we see another reason why branding with your name is wise. As mentioned above, you are your branding. If you are going to put out your bio in different places, you want people to remember your name. One successful Life Coach has the word ‘Star’ in his surname. He blends  in thoroughly in the company’s name and various captions and activities, and it sticks in people’s minds. 

A life coaching bio template

Now you are ready to draft your life coach bio.

  1. Your first paragraph should contain:
  • Your qualifications and reputable institutions you are a member of or have studied at;
  • Your experience in the field. Be specific; ‘I can coach you to becoming your best confident you’;
  • A few of your outstanding qualities define you as an expert who is trustworthy and friendly.
  1. This should be followed by:
  • The type of client you work with;
  • How you work;
  • Where you work.
  1. End with a call to action:
  • How they can contact you. This can depend on the media where your bio is featured. A website or social media site can have a contact form or button linking to your email address or WhatsApp;
  • If possible, encourage people to contact you via WhatsApp to ensure they take immediate action. You will get the message even if you’re unavailable at that moment. Get back to them as soon as feasible; 
  • How to subscribe to your newsletter if you have one.

Accompany it with:

  • A photograph of yourself, preferably of your smiling face looking like a person they would trust;
  • Your logo.


A few choice reviews or testimonials from satisfied clients is invaluable as a third-party bio. It’s all very well, praising yourself and your abilities. When someone else does so, it is a more convincing seller. If you are a newly certified Life Coach, you need something to get started. The better known the company is, the more authentic and convincing their review will be. The reader doesn’t need to know that the satisfied customer is, in fact, your best friend. It’s a start when you are kicking off. 

Having a questionnaire for clients to complete is good practice. While it demonstrates that you are open to learning and improving, it gives them a chance to consider what your coaching has achieved for them, it also provides you with another third-party bio. 

Take the example of this review from the Director of Human Resources for a large pharmaceutical company:

If you or your company are looking for good quality coaching, look no further. I have been coaching with Andy for several years, and he has brought so much value to me in my HR role. Andy introduced me to creative tools and new ways of thinking and responding. He was always available when I needed a thought partner. I have grown as a director and as a person as a direct result of his coaching, which has positively affected those with whom I deal. I now think more strategically and view the whole picture and the long term. I have learned not to be reactive but instead to be more proactive. Even my stress levels have reduced. I couldn’t give him a higher recommendation. 

Or this review from a University Professor:

Academic life can be incredibly challenging and stressful. As a Professor, I have to carry the burden of having to “think smart thoughts.” I have to be available for exciting yet time-consuming opportunities to contribute to societal challenges. I have pressure and questions from colleagues and students. Then there are the endless bureaucratic processes that universities devise to make sure that precious funding is used in the best way possible. Helen’s integral approach to mentoring has helped me stay sane within all these demands. It has helped me recognise multiple perspectives and how those can be leveraged to deal more effectively with the challenges of professional life. Helen’s approach is key to a happy and harmonious academic life.

Such reviews can be a great booster to your bio. 

Do not try to be perfect

The great thing is you do not need to create the perfect bio at this stage. Do your best to get started and tweak and refine it as you go along. 

Improve your skills

Are you still thinking about studying to become a Life Coach? Or do you wish to improve on the skills you already have? Then take a look at our courses. There is sure to be one that fits your needs, and we would love to help you be even better at what you do.